Radio Check

"What is Web 2.0?"

This is a valid question that colleagues, customers and I have recently asked. As we approach Black Friday, the most anticipated shopping day of the year, retailers relying on the internet to meet their 2008 revenue forecasts may reply, "A more realistic look and feel for eCommerce. A makeover for a salesman that works 24 hours a day, 52 weeks a year, never gets sick, never takes vacations...and doesn't complain about the comp plan."

Industry cynics may reply, "Another square for BuzzWord Bingo."

Students of Justice Stewart may reply, "It's difficult to define, but we know it when we see it."

My take: an open avenue for constant commentary...and a few good laughs.

Year-to-date I have been semi-regularly ghost-posting on my teammate's blog - http://menlomasters.blogspot.com/ - so I decided it was time for me to stop drafting off of Waterblogged and start my own.

So here goes...